PIF Lending

West Coast Mortgage Group, also known as PIF Lending, operates as a dedicated mortgage broker based in Clark County, Nevada. Distinguishing themselves from traditional banks and direct lenders, they prioritize the borrower's financial well-being by leveraging the unique advantages of the mortgage broker channel. Their core philosophy, the "Pay It Forward" Promise, focuses on transparency and significant cost savings for clients.

The firm specializes in a wide range of residential mortgage options including VA, FHA, Conventional, Jumbo, Refinance, and Non-QM loans. They emphasize direct access to wholesale interest rates, which are typically lower than retail rates, and pride themselves on eliminating common lender fees such as origination, processing, and underwriting costs. This commitment aims to save borrowers thousands of dollars at closing and over the life of the loan.

By partnering with dozens of wholesale lenders, West Coast Mortgage Group provides a vast selection of loan products, allowing them to match borrowers with the most suitable options for their unique financial situations. They are committed to providing expert guidance through the loan application and underwriting process, particularly assisting first-time homebuyers and those with non-traditional financial profiles, ensuring a smoother and more cost-effective path to homeownership.